In the earliest days of cinema, audiences were so intrigued with the mere concept of moving pictures that virtually any movie, no matter how outlandish the premise, would draw a crowd. In the '30s, theaters would entice viewers to check out A-list programming by offering two movies for the price of one, though these movies billed second in the lineup had a much lower quality, from the script to the acting to the production design. This helped birth the idea of the B movie, which are schlockier and campier experiences than their predecessors.