Josh Holloway grew up in rural Georgia and has long carried the kind of frontier-ready presence that would seem tailor-made for a Western. He's also been a Louis L'Amour devotee for most of his life, which makes it genuinely strange that the genre has mostly handed him supporting turns and near misses. His most visible cowboy credential remains Roarke Morris, the Market Equities shark from Yellowstone, and there's a case to be made that the franchise flat-out wasted him.