Avatar: Fire and Ash has delved more into Pandora and the franchise's mysterious but powerful deity, Eywa. Mentioned since the first Avatar as the Na'vi's deity, Eywa has been a constant presence in the Avatar franchise. Despite Avatar often being unfairly critiqued for having "no cultural footprint," the expression "Eywa has heard you!" is a fun viral meme for anyone in the know. In the third film of the franchise, more details about Eywa's powers and grand plan are revealed, as well as the knowledge that not all Na'vi hold the planet's consciousness in high regard.