The horror movie Smile was a breakout hit in 2022, earning a massive $217 million at the box office against its measly budget of just $17 million, but perhaps one of the most intriguing things about the film aside from its creepy story was the way it was marketed before its release. It appears Paramount is taking the same approach with the sequel, Smile 2, as some folks have pointed to a mysterious billboard and a social media account that has surfaced online that could have a connection to the movie, which is set to hit theaters on October 18, 2024.